Turning Brands into Value
Whom we address

Sales Manager

»Tracking brand-performance based on relevant KPIs makes the impact of our marketing measurable over time and documents the continuous increase of our brand’s value.«

Tino Mocken, CEO/Sales & Marketing, Valensina GmbH

Finance Manager | Controller

»At CLOSED there is just one strategy: Brand! Brand! Brand! The intrinsic brand value and the brand’s desirability shall be increased effectively. BIESALSKI & COMPANY helps us to implement this strategy and to continuously monitor its performance.«

Hans Redlefsen, CEO/Finance,
Closed GmbH

Corporate Finance- and Banking Representative

»BIESALSKI & COMPANY realises the intangible nature of a brand and thus has an excellent reputation in the financing sector.«

Dirk Wagner, Authorised Representative, DAL Structured Finance GmbH

Auditor | Tax Advisor | Lawyer

»Turning the brand into a tangible asset BIESALSKI & COMPANY opens up new possibilities for financing and corporate structuring.«

Martin Wambach, Auditor, Tax Advisor, Managing Partner, Rödl & Partner

M&A-Consultant

»BIESALSKI & COMPANY objectifies the brand performance and provides specific arguments for the brand’s implementation in the transaction process.«

Tobias Rieg, Executive Director, Leonardo & Co. GmbH & Co. KG

Entrepreneur | CEO
Managing Director

»BIESALSKI & COMPANY has shown us in a pragmatic way our brand’s potential which enabled us to communicate internally the importance and understanding of our brand and therefore we were able to establish a ›corporate brand culture‹.«

Volkmar Wywiol, Managing Partner, Stern-Wywiol Gruppe

Supervisory Board | Board of Directors

»A precise and solution-oriented analysis by BIESALSKI & COMPANY creates transparency about the status quo of brand performance and identifies its unused potential.«

Dr. Thomas Andresen, former Member of Supervisory Board at Underberg AG, Member of the Board of Directors at Schlumberger AG, et al.

Marketing- and Brand Manager

»BIESALSKI & COMPANY’s team helped us, while maintaining excellent customer focus, with the development and implementation of innovative tools concerning brand management.«

Holger Busch, Corporate-Marketing Manager, EnBW AG

Business Development

»BIESALSKI & COMPANY is a competent sparring partner in assessing and capitalising our brands’ value.«

Daniel Behres, Head of New Business
& Synergy Management,
RECARO Group

Sales Manager

»The creation and evaluation of business plans for alternative brand concepts has helped us to implement a successful strategy for increasing sales.«

Michael Wiener, Managing Director of Sales and Distribution,
Der Grüne Punkt – Duales System Deutschland GmbH

Finance Manager | Controller

»At CLOSED there is just one strategy: Brand! Brand! Brand! The intrinsic brand value and the brand’s desirability shall be increased effectively. BIESALSKI & COMPANY helps us to implement this strategy and to continuously monitor its performance.«

Hans Redlefsen, CEO/Finance,
Closed GmbH

Corporate Finance- and Banking Representative

»BIESALSKI & COMPANY realises the intangible nature of a brand and thus has an excellent reputation in the financing sector.«

Dirk Wagner, Authorised Representative, DAL Structured Finance GmbH

Auditor | Tax Advisor | Lawyer

»Turning the brand into a tangible asset BIESALSKI & COMPANY opens up new possibilities for financing and corporate structuring.«

Martin Wambach, Auditor, Tax Advisor, Managing Partner, Rödl & Partner

M&A-Consultant

»BIESALSKI & COMPANY objectifies the brand performance and provides specific arguments for the brand’s implementation in the transaction process.«

Tobias Rieg, Executive Director, Leonardo & Co. GmbH & Co. KG

CEO | Managing Director

»The ›rule-of-thumb‹ falls short in today’s business – a profound analysis of sales- and value potential conducted by BIESALSKI & COMPANY supports us with the identification of new potential growth sectors.«

Tobias Bachmüller, Managing Partner, Katjes Fassin GmbH + Co

Supervisory Board | Board of Directors

»A precise and solution-oriented analysis by BIESALSKI & COMPANY creates transparency about the status quo of brand performance and identifies its unused potential.«

Dr. Thomas Andresen, former Member of Supervisory Board at Underberg AG, Member of the Board of Directors at Schlumberger AG, et al.

Marketing- and Brand Manager

»It was fascinating to determine, in cooperation with BIESALSKI & COMPANY, the triggers of our brand’s value and set the direction for future brand implementation.«

Godo Röben, PR/Marketing Manager, Rügenwalder Mühle

Business Development

»BIESALSKI & COMPANY is a competent sparring partner in assessing and capitalising our brands’ value.«

Daniel Behres, Head of New Business
& Synergy Management,
RECARO Group

Sales Manager

»The creation and evaluation of business plans for alternative brand concepts has helped us to implement a successful strategy for increasing sales.«

Michael Wiener, Managing Director of Sales and Distribution,
Der Grüne Punkt – Duales System Deutschland GmbH

Finance Manager | Controller

»At CLOSED there is just one strategy: Brand! Brand! Brand! The intrinsic brand value and the brand’s desirability shall be increased effectively. BIESALSKI & COMPANY helps us to implement this strategy and to continuously monitor its performance.«

Hans Redlefsen, CEO/Finance,
Closed GmbH

Corporate Finance- and Banking Representative

»BIESALSKI & COMPANY realises the intangible nature of a brand and thus has an excellent reputation in the financing sector.«

Dirk Wagner, Authorised Representative, DAL Structured Finance GmbH

Auditor | Tax Advisor | Lawyer

»Turning the brand into a tangible asset BIESALSKI & COMPANY opens up new possibilities for financing and corporate structuring.«

Martin Wambach, Auditor, Tax Advisor, Managing Partner, Rödl & Partner

M&A-Consultant

»BIESALSKI & COMPANY objectifies the brand performance and provides specific arguments for the brand’s implementation in the transaction process.«

Tobias Rieg, Executive Director, Leonardo & Co. GmbH & Co. KG

Entrepreneur | CEO
Managing Director

»BIESALSKI & COMPANY supported us with an entrepreneurial approach to establish an economic understanding of the brand at RECARO.«

Martin Putsch, CEO, RECARO

Supervisory Board | Board of Directors

»A precise and solution-oriented analysis by BIESALSKI & COMPANY creates transparency about the status quo of brand performance and identifies its unused potential.«

Dr. Thomas Andresen, former Member of Supervisory Board at Underberg AG, Member of the Board of Directors at Schlumberger AG, et al.

Marketing- and Brand Manager

»We chose BIESALSKI & COMPANY as the integration of tool competence and an economic perspective to the brand is of vital importance for Bosch.«

Kai Peters, Director of Brand Management and Marketing Communication, Robert Bosch GmbH

Business Development

»BIESALSKI & COMPANY is a competent sparring partner in assessing and capitalising our brands’ value.«

Daniel Behres, Head of New Business
& Synergy Management,
RECARO Group


A strong brand is one of the most valuable assets of any company

The brand creates additional values – it drives customer acquisition and retention, justifies increased prices, promotes differentiation, facilitates access to new markets, creates corporate culture, represents security for investors… just to name a few.


Brands are a key asset in delivering the company’s value and driving its economic success. The importance of a brand in creating additional value is a widely discussed topic – but rarely explicitly measured nor economically developed or utilised.

BIESALSKI & COMPANY offers expertise and innovative methods to overcome this challenge! Based on years of experience in brand consulting – including over 500 brand assessments – our team combines seemingly opposite disciplines: We determine the customers’ ›brand perception‹ and link it with financial accounting.

Inspired by our passion for excellence, we examine the economic impact created by the brand and quantify its drivers: from developing the brand strategy, planning and controlling the brand performance and marketing-mix, to capitalising the brand value.

BIESALSKI & COMPANY focuses exclusively on strengthening and maximising the brand’s profitability for YOUR company’s success.
brand valuation

brand value

brand management

brand potential

brand capitalisation

brand development

brand strategy

brand analysis

M&A

brand controlling

marketing controlling

brand due-diligence

Brand Valuation
Biesalski & Company Brand Management
Biesalski & Company Brand Valuation
Biesalski & Company Brand Consulting
Biesalski & Company Brand Valuation
Biesalski & Company Markenbewertung
Biesalski & Company Markenbewertung