Turning Brands into Value
Whom we address

Corporate Finance- and Banking Representative

»BIESALSKI & COMPANY realises the intangible nature of a brand and thus has an excellent reputation in the financing sector.«

Dirk Wagner, Authorised Representative, DAL Structured Finance GmbH

Auditor | Tax Advisor | Lawyer

»Turning the brand into a tangible asset BIESALSKI & COMPANY opens up new possibilities for financing and corporate structuring.«

Martin Wambach, Auditor, Tax Advisor, Managing Partner, Rödl & Partner

M&A-Consultant

»BIESALSKI & COMPANY objectifies the brand performance and provides specific arguments for the brand’s implementation in the transaction process.«

Tobias Rieg, Executive Director, Leonardo & Co. GmbH & Co. KG

Entrepreneur | CEO
Managing Director

»BIESALSKI & COMPANY has shown us in a pragmatic way our brand’s potential which enabled us to communicate internally the importance and understanding of our brand and therefore we were able to establish a ›corporate brand culture‹.«

Volkmar Wywiol, Managing Partner, Stern-Wywiol Gruppe

Supervisory Board | Board of Directors

»A precise and solution-oriented analysis by BIESALSKI & COMPANY creates transparency about the status quo of brand performance and identifies its unused potential.«

Dr. Thomas Andresen, former Member of Supervisory Board at Underberg AG, Member of the Board of Directors at Schlumberger AG, et al.

Marketing- and Brand Manager

»BIESALSKI & COMPANY’s team helped us, while maintaining excellent customer focus, with the development and implementation of innovative tools concerning brand management.«

Holger Busch, Corporate-Marketing Manager, EnBW AG

Business Development

»BIESALSKI & COMPANY is a competent sparring partner in assessing and capitalising our brands’ value.«

Daniel Behres, Head of New Business
& Synergy Management,
RECARO Group

Sales Manager

»The creation and evaluation of business plans for alternative brand concepts has helped us to implement a successful strategy for increasing sales.«

Michael Wiener, Managing Director of Sales and Distribution,
Der Grüne Punkt – Duales System Deutschland GmbH

Finance Manager | Controller

»At CLOSED there is just one strategy: Brand! Brand! Brand! The intrinsic brand value and the brand’s desirability shall be increased effectively. BIESALSKI & COMPANY helps us to implement this strategy and to continuously monitor its performance.«

Hans Redlefsen, CEO/Finance,
Closed GmbH

Corporate Finance- and Banking Representative

»BIESALSKI & COMPANY realises the intangible nature of a brand and thus has an excellent reputation in the financing sector.«

Dirk Wagner, Authorised Representative, DAL Structured Finance GmbH

Auditor | Tax Advisor | Lawyer

»Turning the brand into a tangible asset BIESALSKI & COMPANY opens up new possibilities for financing and corporate structuring.«

Martin Wambach, Auditor, Tax Advisor, Managing Partner, Rödl & Partner

M&A-Consultant

»BIESALSKI & COMPANY objectifies the brand performance and provides specific arguments for the brand’s implementation in the transaction process.«

Tobias Rieg, Executive Director, Leonardo & Co. GmbH & Co. KG

CEO | Managing Director

»The ›rule-of-thumb‹ falls short in today’s business – a profound analysis of sales- and value potential conducted by BIESALSKI & COMPANY supports us with the identification of new potential growth sectors.«

Tobias Bachmüller, Managing Partner, Katjes Fassin GmbH + Co

Supervisory Board | Board of Directors

»A precise and solution-oriented analysis by BIESALSKI & COMPANY creates transparency about the status quo of brand performance and identifies its unused potential.«

Dr. Thomas Andresen, former Member of Supervisory Board at Underberg AG, Member of the Board of Directors at Schlumberger AG, et al.

Marketing- and Brand Manager

»It was fascinating to determine, in cooperation with BIESALSKI & COMPANY, the triggers of our brand’s value and set the direction for future brand implementation.«

Godo Röben, PR/Marketing Manager, Rügenwalder Mühle

Business Development

»BIESALSKI & COMPANY is a competent sparring partner in assessing and capitalising our brands’ value.«

Daniel Behres, Head of New Business
& Synergy Management,
RECARO Group

Sales Manager

»The creation and evaluation of business plans for alternative brand concepts has helped us to implement a successful strategy for increasing sales.«

Michael Wiener, Managing Director of Sales and Distribution,
Der Grüne Punkt – Duales System Deutschland GmbH

Finance Manager | Controller

»At CLOSED there is just one strategy: Brand! Brand! Brand! The intrinsic brand value and the brand’s desirability shall be increased effectively. BIESALSKI & COMPANY helps us to implement this strategy and to continuously monitor its performance.«

Hans Redlefsen, CEO/Finance,
Closed GmbH

Corporate Finance- and Banking Representative

»BIESALSKI & COMPANY realises the intangible nature of a brand and thus has an excellent reputation in the financing sector.«

Dirk Wagner, Authorised Representative, DAL Structured Finance GmbH

Auditor | Tax Advisor | Lawyer

»Turning the brand into a tangible asset BIESALSKI & COMPANY opens up new possibilities for financing and corporate structuring.«

Martin Wambach, Auditor, Tax Advisor, Managing Partner, Rödl & Partner

M&A-Consultant

»BIESALSKI & COMPANY objectifies the brand performance and provides specific arguments for the brand’s implementation in the transaction process.«

Tobias Rieg, Executive Director, Leonardo & Co. GmbH & Co. KG

Entrepreneur | CEO
Managing Director

»BIESALSKI & COMPANY supported us with an entrepreneurial approach to establish an economic understanding of the brand at RECARO.«

Martin Putsch, CEO, RECARO

Supervisory Board | Board of Directors

»A precise and solution-oriented analysis by BIESALSKI & COMPANY creates transparency about the status quo of brand performance and identifies its unused potential.«

Dr. Thomas Andresen, former Member of Supervisory Board at Underberg AG, Member of the Board of Directors at Schlumberger AG, et al.

Marketing- and Brand Manager

»We chose BIESALSKI & COMPANY as the integration of tool competence and an economic perspective to the brand is of vital importance for Bosch.«

Kai Peters, Director of Brand Management and Marketing Communication, Robert Bosch GmbH

Business Development

»BIESALSKI & COMPANY is a competent sparring partner in assessing and capitalising our brands’ value.«

Daniel Behres, Head of New Business
& Synergy Management,
RECARO Group

Sales Manager

»Tracking brand-performance based on relevant KPIs makes the impact of our marketing measurable over time and documents the continuous increase of our brand’s value.«

Tino Mocken, CEO/Sales & Marketing, Valensina GmbH

Finance Manager | Controller

»At CLOSED there is just one strategy: Brand! Brand! Brand! The intrinsic brand value and the brand’s desirability shall be increased effectively. BIESALSKI & COMPANY helps us to implement this strategy and to continuously monitor its performance.«

Hans Redlefsen, CEO/Finance,
Closed GmbH


PRESS RELEASES

Brand news
22.02.2017How to manage innovations brand synchronouslyLink
08.02.2017Brands and communications within B-to-B businessLink
06.07.2016What does a perfect „brand afternoon“ look like?Link
04.07.2016Interview: The economy’s benefit regarding EC MarketingLink
08.06.2016RECARO: from strategy to implementationLink
25.05.2016Case RECARO – Integrated brandingLink
12.05.2016Brand trends 2016Link
28.04.2016Finally measurable: Sustainability creates salesLink
12.04.2016The brand evaluation check in practiceLink
30.03.2016Interview about „the German Luxury Brands 2016“Link
24.03.2016The most valuable German brandsLink
08.03.2016Brand dialogue: B2B challenges in the 21st centuryLink
25.01.2016PREVIEW Sustainability Value ScoreLink
02.12.2015Brand value – quo vadis?Link
26.11.2015"The brand affects customer experiences"Link
13.11.2015"Brand management is a management issue"Link
11.11.2015The new style of Hidden ChampionsLink
01.10.2015Digital Luxury: Luxury brands can shine on the webLink
07.05.2015Sustainability among SMEs Link
30.04.2015Baby products: Confidence-building measuresLink
08.04.2015Marketing trends 2015 – Live your brand!Link
10.03.2015Interview about the status symbol Apple WatchLink
23.02.2015"Sustainability" becomes more important in B2BLink
01.02.2015Sustainability pays offLink
27.12.2014Holistic Branding: Brand CapitalizationLink
26.11.2014Interview in context of the tz survey "Munich"Link
24.11.2014Results of tz survey "Munich"Link
29.10.2014Presentation of brands: "More Emotions!"Link
19.10.2014Newsletter: RECARO – a strong brandLink
18.10.2014Extensive tz-reader survey: Typical "Munich"Link
03.09.2014"Why should you invest into the brand?"Link
17.07.201420 bosses, who are also world championsLink
01.07.2014Contribution: The fascination of luxuryLink
12.05.2014The Top 30 German luxury brandsLink
25.04.2014
09.04.2014Interview "Reputation in the SME sector"Link
28.03.2014"Safe is secure" – Trust in telecommunication providerLink
12.03.2014"Brands from a single mold" – Brand ImplementationLink
11.03.2014Customer's requests – what is important than the priceLink
26.02.2014International Marketing: Flexible brand presenceLink
21.02.2014Clone-coffee capsules attack NespressoLink
11.02.2014Interview "Successful Brand Management"Link
16.01.2014Importance, development and value assessment of brandsLink
15.01.2014Interview "German Luxury Brands 2014"Link
14.01.2014These brands make the most desire for luxuryLink
11.01.2014Ranking: "the German Luxury Brands 2014"Link
13.12.2013Review of the brand conference B2B 2013Link
22.11.2013German Luxury – The winning formula "perfection"Link
07.11.2013"The way to good conscience"Link
05.11.2013Interview about the winning formulas of Hidden ChampionsLink
28.10.2013Hidden Champions 2013Link
21.10.2013Ranking: Top 20 "Hidden Champions 2013“Link
10.10.2013Podcast: Alexander Biesalski about "brand valuation"Link
01.09.2013How much extension can the "Bosch" brand?Link
01.09.2013"Earning decently" with sustainable engagementLink
05.06.2013Sustainability - the fear of scandalLink
05.02.2013The value of a good reputationLink
20.01.2013Holistic branding - Brand capitalisation (p. 45 f)Link
28.11.2012The favorites of professional chefsLink
01.11.2012Core ambassadors of the brandLink
27.09.2012Ranking: Brand champions of the gastronomy 2012Link
01.09.2012Managing reputation as an assetLink
01.09.2012Higher turnover for companies through sustainabilityLink
11.07.2012Sustainability is good for businessLink
08.07.2012Increase in corporate value by brand acquisitionLink
05.07.2012AWD: Turnaround by changing brand name?Link
04.06.2012Ranking: Sustainability and salesLink
25.05.2012Critical view of brand value rankingLink
15.05.2012Hidden opportunities: brand licensing Link
18.04.2012The benefits of brand valuation from the perspective of SMEsLink
17.04.2012Interview to brand valueLink
05.04.2012German Luxury: more self-confidence, less poshLink
05.04.2012German luxury: the unknown starsLink
16.03.2012SME – The brand as a success engine Link
14.03.2012Driving growth with sub-brandsLink
12.03.2012The increasing importance of monetary brand valuationLink
24.02.2012Brand performance of HUGO BOSSLink
20.02.2012The secret stars of German LuxuryLink
15.02.2012The brand ranking of the Hidden ChampionsLink
27.12.2011Ranking: The secret stars of German luxuryLink
05.12.2011Brand management: Success factors of the Hidden ChampionsLink
05.11.2011Marketing: Return on MarketingLink
30.08.2011Interview on the brand success of the Hidden ChampionsLink
22.08.2011Ranking: Hidden ChampionsLink
22.08.2011Sustainability: Influence on added valueLink
29.06.2011Luxury brands: PRADA’s IPOLink
29.06.2011Report: Importance of brand value Link
10.06.2011Customer satisfaction: Triggers of business performanceLink
06.04.2011SME: successful brand - higher returnLink
10.02.2011BIESALSKI & COMPANY continues to growLink
11.01.2011Nespresso’s competitorsLink
27.11.2010Pros & Cons of MEISSENLink
17.11.2010MEISSEN’s pile of porcelainLink
16.11.2010Broken MEISSEN china outrages shareholdersLink
16.11.2010MEISSEN porcelain factory defends its actionsLink
12.11.2010SME’s hope for additional loan resourcesLink
07.06.2010Ranking: The 15 most valuable soccer playersLink

For further press releases go to www.brainguide.de/alexander-biesalski

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