Turning Brands into Value
Whom we address

Marketing- and Brand Manager

»It was fascinating to determine, in cooperation with BIESALSKI & COMPANY, the triggers of our brand’s value and set the direction for future brand implementation.«

Godo Röben, PR/Marketing Manager, Rügenwalder Mühle

Business Development

»BIESALSKI & COMPANY is a competent sparring partner in assessing and capitalising our brands’ value.«

Daniel Behres, Head of New Business
& Synergy Management,
RECARO Group

Sales Manager

»The creation and evaluation of business plans for alternative brand concepts has helped us to implement a successful strategy for increasing sales.«

Michael Wiener, Managing Director of Sales and Distribution,
Der Grüne Punkt – Duales System Deutschland GmbH

Finance Manager | Controller

»At CLOSED there is just one strategy: Brand! Brand! Brand! The intrinsic brand value and the brand’s desirability shall be increased effectively. BIESALSKI & COMPANY helps us to implement this strategy and to continuously monitor its performance.«

Hans Redlefsen, CEO/Finance,
Closed GmbH

Corporate Finance- and Banking Representative

»BIESALSKI & COMPANY realises the intangible nature of a brand and thus has an excellent reputation in the financing sector.«

Dirk Wagner, Authorised Representative, DAL Structured Finance GmbH

Auditor | Tax Advisor | Lawyer

»Turning the brand into a tangible asset BIESALSKI & COMPANY opens up new possibilities for financing and corporate structuring.«

Martin Wambach, Auditor, Tax Advisor, Managing Partner, Rödl & Partner

M&A-Consultant

»BIESALSKI & COMPANY objectifies the brand performance and provides specific arguments for the brand’s implementation in the transaction process.«

Tobias Rieg, Executive Director, Leonardo & Co. GmbH & Co. KG

Entrepreneur | CEO
Managing Director

»BIESALSKI & COMPANY supported us with an entrepreneurial approach to establish an economic understanding of the brand at RECARO.«

Martin Putsch, CEO, RECARO

Supervisory Board | Board of Directors

»A precise and solution-oriented analysis by BIESALSKI & COMPANY creates transparency about the status quo of brand performance and identifies its unused potential.«

Dr. Thomas Andresen, former Member of Supervisory Board at Underberg AG, Member of the Board of Directors at Schlumberger AG, et al.

Marketing- and Brand Manager

»We chose BIESALSKI & COMPANY as the integration of tool competence and an economic perspective to the brand is of vital importance for Bosch.«

Kai Peters, Director of Brand Management and Marketing Communication, Robert Bosch GmbH

Business Development

»BIESALSKI & COMPANY is a competent sparring partner in assessing and capitalising our brands’ value.«

Daniel Behres, Head of New Business
& Synergy Management,
RECARO Group

Sales Manager

»Tracking brand-performance based on relevant KPIs makes the impact of our marketing measurable over time and documents the continuous increase of our brand’s value.«

Tino Mocken, CEO/Sales & Marketing, Valensina GmbH

Finance Manager | Controller

»At CLOSED there is just one strategy: Brand! Brand! Brand! The intrinsic brand value and the brand’s desirability shall be increased effectively. BIESALSKI & COMPANY helps us to implement this strategy and to continuously monitor its performance.«

Hans Redlefsen, CEO/Finance,
Closed GmbH

Corporate Finance- and Banking Representative

»BIESALSKI & COMPANY realises the intangible nature of a brand and thus has an excellent reputation in the financing sector.«

Dirk Wagner, Authorised Representative, DAL Structured Finance GmbH

Auditor | Tax Advisor | Lawyer

»Turning the brand into a tangible asset BIESALSKI & COMPANY opens up new possibilities for financing and corporate structuring.«

Martin Wambach, Auditor, Tax Advisor, Managing Partner, Rödl & Partner

M&A-Consultant

»BIESALSKI & COMPANY objectifies the brand performance and provides specific arguments for the brand’s implementation in the transaction process.«

Tobias Rieg, Executive Director, Leonardo & Co. GmbH & Co. KG

Entrepreneur | CEO
Managing Director

»BIESALSKI & COMPANY has shown us in a pragmatic way our brand’s potential which enabled us to communicate internally the importance and understanding of our brand and therefore we were able to establish a ›corporate brand culture‹.«

Volkmar Wywiol, Managing Partner, Stern-Wywiol Gruppe

Supervisory Board | Board of Directors

»A precise and solution-oriented analysis by BIESALSKI & COMPANY creates transparency about the status quo of brand performance and identifies its unused potential.«

Dr. Thomas Andresen, former Member of Supervisory Board at Underberg AG, Member of the Board of Directors at Schlumberger AG, et al.

Marketing- and Brand Manager

»BIESALSKI & COMPANY’s team helped us, while maintaining excellent customer focus, with the development and implementation of innovative tools concerning brand management.«

Holger Busch, Corporate-Marketing Manager, EnBW AG

Business Development

»BIESALSKI & COMPANY is a competent sparring partner in assessing and capitalising our brands’ value.«

Daniel Behres, Head of New Business
& Synergy Management,
RECARO Group

Sales Manager

»The creation and evaluation of business plans for alternative brand concepts has helped us to implement a successful strategy for increasing sales.«

Michael Wiener, Managing Director of Sales and Distribution,
Der Grüne Punkt – Duales System Deutschland GmbH

Finance Manager | Controller

»At CLOSED there is just one strategy: Brand! Brand! Brand! The intrinsic brand value and the brand’s desirability shall be increased effectively. BIESALSKI & COMPANY helps us to implement this strategy and to continuously monitor its performance.«

Hans Redlefsen, CEO/Finance,
Closed GmbH

Corporate Finance- and Banking Representative

»BIESALSKI & COMPANY realises the intangible nature of a brand and thus has an excellent reputation in the financing sector.«

Dirk Wagner, Authorised Representative, DAL Structured Finance GmbH

Auditor | Tax Advisor | Lawyer

»Turning the brand into a tangible asset BIESALSKI & COMPANY opens up new possibilities for financing and corporate structuring.«

Martin Wambach, Auditor, Tax Advisor, Managing Partner, Rödl & Partner

M&A-Consultant

»BIESALSKI & COMPANY objectifies the brand performance and provides specific arguments for the brand’s implementation in the transaction process.«

Tobias Rieg, Executive Director, Leonardo & Co. GmbH & Co. KG

CEO | Managing Director

»The ›rule-of-thumb‹ falls short in today’s business – a profound analysis of sales- and value potential conducted by BIESALSKI & COMPANY supports us with the identification of new potential growth sectors.«

Tobias Bachmüller, Managing Partner, Katjes Fassin GmbH + Co

Supervisory Board | Board of Directors

»A precise and solution-oriented analysis by BIESALSKI & COMPANY creates transparency about the status quo of brand performance and identifies its unused potential.«

Dr. Thomas Andresen, former Member of Supervisory Board at Underberg AG, Member of the Board of Directors at Schlumberger AG, et al.


Expertise and business areas

brand valuation

brand value

brand management

brand potential

brand capitalisation

brand development

brand strategy

brand analysis

M&A

brand controlling

marketing controlling

brand due-diligence

Brand Development
Biesalski & Company Brand Development
Biesalski & Company Brand Identity
Biesalski & Company Marketing-Controlling
Biesalski & Company Brand Identity
Biesalski & Company Markenbewertung
Biesalski & Company Markenbewertung

Our team has...



INDUSTRIES

B2C

Consumer
products
and retail

fuels &
lubricants
coffee
non-alcoholic
beverages
healthcare &
sciences
food
beer/wine/
liquor
system
catering
retail
cosmetics
B2C

durable
goods

clothes
entertainment
renewable
energy
sports
furniture
automotive
white goods
fashion
household
B2B and
professional
services
tele-
communication
chemistry
engineering
electrical
engineering
support
industry
transport &
logistics
energy
financial
services
building
materials