»BIESALSKI & COMPANY has shown us in a pragmatic way our brand’s potential which enabled us to communicate internally the importance and understanding of our brand and therefore we were able to establish a ›corporate brand culture‹.«
Volkmar Wywiol, Managing Partner, Stern-Wywiol Gruppe
Facts build knowledge – knowledge creates success.
Brand Value Assessment deals with the challenge of identifying and measuring the premium created by the brand. Our valuation methods are exclusively research based, comply with the latest financial accounting standards and are well recognised in the financial community.
We measure and quantify your brand’s growth and expansion potential as well as identify the key drivers that create an additional value. Thus we uncover the contents and most promising actions to increase your brand’s value.
Monetary brand valuation
Determine the brand`s financial
value according to IDW S5
and DIN/ISO standards
Brand performance analysis
Assess the brand`s contribution
to the company`s success
Brand potential analysis
Identify and realise the brand`s
Brand concept valuation
Ensure the brand`s growth via
innovative strategies, products
and new markets