Turning Brands into Value
Brand Value Capitalisation

»BIESALSKI & COMPANY is a competent sparring partner in assessing and capitalising our brands’ value.«

Daniel Behres, Head of New Business & Synergy Management,
RECARO Group

Brand Value Capitalisation:

Converting brands into equity

brand valuation

brand value

brand management

brand potential

brand capitalisation

brand development

brand strategy

brand analysis

M&A

brand controlling

marketing controlling

brand due-diligence

SME Bonds
Biesalski & Company Brand Bonds
Biesalski & Company Brand Bonds
Biesalski & Company SME Bonds
Biesalski & Company Capital for Companies
Biesalski & Company Markenbewertung
Biesalski & Company Markenbewertung

The brand as a security.

One of our core competencies lies in Brand Value Capitalisation; we assist you in capitalising your economic brand value. This requires a precise interaction of different areas of expertise for each application. We offer a unique network of specialised lawyers as well as intermediaries from corporate finance and audit.

Conducting this ›orchestra‹ we demonstrate the hidden value of your brand and realise the ideal
solution for your ›good name‹.



  • Corporate financing
    Provide security for loans to finance your growth and optimise your balance sheet
  • Licensing
    Determine the royalty and maintain as well as increase the brand value during the license period
  • M&A
    Establish the target-price for objectification and argumentation
  • Accounting
    Capitalise the brand as intangible asset to recognise it as equity
  • IP-management
    Setup structures and processes for a holistic IP-management
  • Investor relations
    Enhance transparency of assets for investor relation communication