Employer Branding (definition)
What is the Definition of Employer Branding?
Employer Branding refers to the development and positioning of a company’s employer brand. Essentially, it aims to create a positive image and attractive reputation as an employer, to stand out from the competition, attract qualified professionals, and retain existing employees.
What is the Goal of Employer Branding?
The goal of Employer Branding is to establish the company as the employer of choice in its industry or market. It involves developing and communicating a unique identity and personality as an employer, which distinguishes the company from others and creates positive associations and appeal among potential applicants.
Through Employer Branding, companies can market their job vacancies more effectively and fill open positions more quickly by conveying the attractiveness of working for their organisation to potential candidates.
It can also enhance employee retention by fostering a positive work environment, offering development opportunities, attractive compensation and benefits, and a strong corporate culture.
What are the Success Factors of Employer Branding?
A well-positioned employer brand is characterised by relevance, credibility, and distinctiveness. It simplifies a cohesive market presence and fosters identity both internally and externally – for applicants, future employees, and existing staff alike.
For a strong employer brand, it is crucial to fulfil brand promises and create a consistent brand experience at all relevant touchpoints. This includes designing an engaging career website, utilising social media channels, publishing employee stories and experiences, participating in career fairs, and earning recognition as an attractive employer. It extends beyond communication to encompass behaviour, processes, and systems. With consistent implementation, success can be both visible and measurable.
Contact
Sie wünschen ein unverbindliches Gespräch zum Thema? Gerne unterstützen wir Sie dabei, eine Employer Brand zu entwickeln. Unsere Experten stehen Ihnen unter der Telefonnummer 089 273 73 54 00 oder per Mail an info@biesalski-company.com gerne zur Verfügung.
Hier finden Sie zudem weitere Informationen zum Leistungsangebot von Biesalski & Company im Bereich “Employer Branding”.
Would you like an informal consultation on the subject? We are happy to support you in developing an employer brand. Our experts are available to assist you at +49 89 273 73 54 00 or via email at info@biesalski-company.com.
Additionally, you can find more information about Biesalski & Company’s services in the area of “Employer Branding” here.
