About us

We are convinced:
»A strong brand is one of the most valuable assets of any company«

Driven by our mission ›Turning Brands into Value‹ we achieve
strategic superiority, competitive advantage
and proof of the brand’s value creation
to strengthen our clients' brand earning power.

References

Studies

News

Markenwerkstatt

The ‘B&C Markenwerkstatt’ is the event series for companies to discuss experiences related to the brand. The event focuses on the implementation of innovative brand management approaches and learning from best practice cases as Bosch, EnBW, BMW, Herrenknecht and DELO. The ‘Markenwerkstatt’ takes place in a two year cycle and is carried out in cooperation with the Technical University of Munich.

Judith Williams about turning stumbling blocks into steps

Videos

What makes B2B brands successful in the future!

'Digitisation', 'Innovation' or 'Internet of Things' are present everywhere. But what does this actually mean for brand management - especially for B2B brands? In his interview with ‘Deutsches Wirtschaftsfernsehen’ Alexander Biesalski gives insights into current trends and explains what it really needs to be successful in the future.

Careers

You want to work in a young, dynamic consulting company which combines the vibrant world of brands with the factual world of finance?