Alexander Biesalski
Managing Partner

Alexander Biesalski is a pioneer in monetary brand valuation and value-oriented brand management. He is the founder and majority stakeholder of BIESALSKI & COMPANY management consulting in Munich.

During his studies in industrial engineering and management he was already fascinated by the combination of various disciplines. Throughout his career path he worked in the fields of business strategy, marketing, market research, banking and management consulting. Therefore he has developed various competencies, which he has used to focus on a value-oriented perspective of brands. His customers – consisting of international corporations as well as innovative SME’s – share his credo: “A good name is your strongest asset”. Even more reason for him to dedicate his full strength into verifying and reinforcing brand profitability and effective marketing.

Besides multiple book contributions and publications, amongst others in market research, brand management, brand value measurement and behavioral branding, he is author of market studies for the magazine ‘Wirtschaftswoche’. Alexander Biesalski is a popular guest-speaker and lecturer for subjects such as brand valuation, brand strategy, brand touchpoints, brand controlling and brand capitalisation.

Dr. Thomas Andresen
Senior Partner

Dr. Thomas Andresen is co-founder of icon brand navigation. In this consultancy he was responsible for the development of methods (e.g. iceberg model, brand steering weel) and gave advice to Nokia headquarter, BMW, Canon, Lufthansa, Beck's and others.

After selling his shares to WPP, he worked as an independent brand consultant.

Dr. Thomas Andresen has been a member of the jury of the science award of the German Marketing Association for many years.

Tomasz de Crignis, MBA, who is Partner at BIESALSKI & COMPANY derives his knowledge of brands as a financial asset from his professional experience in value-oriented brand assessment. De Crignis has demonstrated the important role of brands in a company’s success on over 100 assessed brands. He advises BIESALSKI & COMPANY’s clients on financing, licensing and financial accounting related to brand management as well as strengthening and maximising the brand’s profitability.

De Crignis has published numerous papers related to brand management (eg. “Managing a brand as a financial asset”, “Using the brand as a loan security”) creating awareness of the brand as a vital part of the company’s profitability.

Dr. Ulrich Weilnhammer
Executive Consultant

Dr. Ulrich Weilnhammer supports BIESALSKI & COMPANY as an expert on change processes and organizational development. Interdisciplinary thinking is part of his job in his profession as physicist, business economist and professional coach (ICF) of course. For this reason, all participants are able shape change processes. Dr. Weilnhammer has gained experience for 11 years in the fields of strategy consulting, organizational development and executive coaching in different industries, leading medium-sized companies and corporate groups.

Furthermore Dr. Weilnhammer is practice experienced. Because of more than 10 years of operative managerial responsibility in jobs as managing director, board member, interim manager and a company’s founder he knows how to release potentials in companies, markets and for each individual employee. In his opinion, a brand represents the basis for internal and external communication of a company – at the same time it is an important lever to form development processes regarding the employees’ behaviour.

Sustainable growth in balance with resources and potentials is the focused topic by Ulrich Weilnhammer. This also involves to understand the matter of facts, transparency in development and measurable success.

Because after all, people make brands and the difference.

Torsten Mann
Executive Consultant

Torsten Mann (ass. iur./juridical assessor) is a management consultant and freelancer at BIESALSKI & COMPANY with focus on finance, strategic planning, brand and product development, marketing, and distribution.

Until March 2015, he was Senior Head of a Corporate Finance Boutique for structuring M&A projects as well as for the financing, restructuring and balance sheet optimization of mid-sized family businesses.

Since 2009, he is also the founding manager of K-System GmbH Vienna, a company of Krüger-Gruppe/Bergisch Gladbach, taking responsibility for trademark and patent protection and quality management of the equipment production in China.

Thorsten Mann has over 35 years of experience in the industries of consumer goods, consumer durables and capital goods from the finance as well as the marketing perspective.

Eva Nentwich
Senior Consultant

Eva Nentwich has in-depth experience in brand consulting and brand controlling in the corporate sector. In addition to brand valuation and value-based brand management, her expertise extends to optimisation of brand potential and brand architecture.

Before BIESALSKI & COMPANY Nentwich gained professional experience as a consultant at BRAND RATING and prior to that as the head of marketing communication at Volkswagen in Australia.

She graduated under Professor Esch as Master of Business Administration at Justus-Liebig-Universität (Institute of Brand- and Communication Research) in Gießen, Germany. Along with her studies she worked at the company “ESCH.The Brand Consultants”.

Heike Amler
Senior Consultant

Heike Amler, Senior Consultant at BIESALSKI & COMPANY, has been linking the emotional world of brands with facts and figures in brand management consultancy. In recent years, she has advised both large international corporations and medium-sized family businesses on how to increase corporate success with the brand. This includes analysis, positioning and strategy as well as the monetary evaluation of brands. As her specification, she develops digital tools and solutions for the integrated management of brands and marketing and supports companies in targeted management of their own reputation in the market. Before joining BIESALSKI & COMPANY, Heike Amler studied Business Administration in Aschaffenburg and Los Angeles and completed a bank apprenticeship. She was also able to gain a wide range of insights into operational areas on the company side – including Marketing at immowelt.de, Sales at Dresdner Bank (present Commerzbank) and Esprit as well as Controlling at easyCredit.

Katharina Peeters
Senior Consultant
Katharina Peeters, Senior Consultant at BIESALSKI & COMPANY, understands brands as trustworthy anchors in times of constant change. Within the framework of change processes, she accompanies corporate and medium-sized clients on a national and international level. With a holistic approach, she combines both customer and employee perspectives in order to drive change within the company by means of the brand. Her focus is on the development of future-oriented brand strategies and their successful implementation in communication and behavior. With a Master of Science degree in Business Administration from the University of Cologne, Katharina Peeters gained qualifications in marketing, finance and business development according to BIESALSKI & COMPANY's key competencies. During her professional career, she gathered practical experience in various areas: ranging from marketing planning, brand management and strategic marketing to customer consulting. Bilingually grown up with Dutch and German, Katharina Peeters also speaks French and English fluently. Before joining BIESALSKI & COMPANY, she worked as a bank clerk at Dresdner Bank, in the marketing department at HypoVereinsbank and at GMK Markenberatung.
Prof. Dr. Sebastian Scharf
Senior Research Expert

Prof. Dr. Sebastian Scharf is an expert in analytical marketing. In his doctorial dissertation entitled “Return on Marketing” he analysed the quantification of the profit contribution of “marketing assets” such as brands, reputation and customer satisfaction etc. He has written numerous articles for prestigious national and international journals and is further assessor for the “International Journal of Advertising”. One of his articles was awarded with the Best Paper Award of the “European Institute for Advanced Studies in Management” and his dissertation was honored by the sponsorship award “Forum Münchner Betriebswirte”.

For many years Prof. Dr. Sebastian Scharf contributes his expertise in cooperation with BIESALSKI & COMPANY to consulting projects in a variety of industries – ranging from automotive companies to consumer goods manufacturers to energy suppliers. Under his direction tailored tools for the strategic and operational brand planning, management and control are developed.

Peter Bicheler
Creative Consultant

Peter Bicheler stands for successful communication. He has about 18 years of experience in the creative development, design and realisation of brands. His career started as an Art Director in Bologna, Italy, after finishing his studies in communications design. After this, he moved to Frankfurt to work as an Art and Creative Director for several agencies. Before settling in Munich in 2002, he was the Managing Director of an agency with about 150 employees.

In collaboration with BIESALSKI & COMPANY he covers as a Creative Consultant all relevant disciplines in the field of integrated 360-degree communication. These are branding, corporate design, sales/promotion, direct marketing/dialogue marketing, TV and cinema commercials, corporate videos, guerrilla marketing, business publications, online advertising, websites, trade fairs/events and packaging design.

The excellent quality and success of his work was confirmed with renowned national and international awards: amongst others the Effie in bronze, Shortlist Cannes, Epica Award, bronze at the New York Festival, Ramses gold and bronze plus further awards from the Art Directors Club (ADC).