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Releases
24.03.2021
America – The brand lives
15.02.2021
B2B branding & marketing in transformation
09.11.2020
Purpose: Greenwashing or decisive for transformation?
10.09.2020
10 years “Turning brands into value” at BIESALSKI & COMPANY
15.02.2020
Marketing professionals – The customer experts: Comment by Alexander Biesalski
15.01.2020
Prof. Kilian and B&C Consultant Markus A. Miklis about the evolution of purpose
29.08.2019
A. Biesalski about the value of brands and how to improve their performance
29.04.2019
Interview: B&C about Bayer´s reputation after the Monsanto-Deal
14.11.2018
Interview: Alexander Biesalski commenting on the “ha(u)te couture” of DIESEL
13.11.2018
Corporate Reputation Score 2018 – study report available now
02.10.2018
Interview: Companies are gambling with their own reputation!
24.09.2018
Corporate Reputation Score 2018 exclusivly in manager magazin
24.08.2018
Interview: Alexander Biesalski commenting on the misery of Victoria’s Secret
25.07.2018
Interview: What it needs for b2b brands to be successful in future
05.07.2018
Market research and brand evaluation for B-to-B brands
14.06.2018
Is luxury still luxury?
10.04.2018
German luxury brands 2018 – study report available now
28.03.2018
A. Biesalski und J. Spannagl about the German luxury industrie
01.10.2017
Employer Branding: Get out of the ‘Hidden’ niche!
01.10.2017
Success measurement: sense and nonsense of brand evaluation
01.08.2017
Employer Branding
05.07.2017
The myth behind brands
19.04.2017
Interview about the brand factory ‘Germany‘
29.03.2017
Reputation as a key performance indicator in the annual report
22.02.2017
How to manage innovations brand synchronously
08.02.2017
Brands and communications within B-to-B business
09.09.2016
B&C study trailer: The German luxury brands 2016
08.08.2016
B&C company portrait on Markenlexikon.com
06.07.2016
What does a perfect „brand afternoon“ look like?
04.07.2016
Interview: The economy’s benefit regarding EC Marketing
08.06.2016
RECARO: from strategy to implementation
25.05.2016
Case RECARO – Integrated branding
12.05.2016
Brand trends 2016
28.04.2016
Finally measurable: Sustainability creates sales
25.04.2016
Sustainability Value Score 2016
12.04.2016
The brand evaluation check in practice
31.03.2016
German Luxury Brands 2016
30.03.2016
Interview about „the German Luxury Brands 2016“
24.03.2016
The most valuable German brands
08.03.2016
Brand dialogue: B2B challenges in the 21st century
25.01.2016
PREVIEW Sustainability Value Score
17.12.2015
Hidden Champions 2015
02.12.2015
Brand value – quo vadis?
26.11.2015
“The brand affects customer experiences”
13.11.2015
“Brand management is a management issue”
11.11.2015
The new style of Hidden Champions
01.10.2015
Digital Luxury: Luxury brands can shine on the web
27.05.2015
B&C strengthens its management team with Dr. A. Wicke
07.05.2015
Sustainability among SMEs
30.04.2015
Baby products: Confidence-building measures
08.04.2015
Marketing trends 2015 – Live your brand!
10.03.2015
Interview about the status symbol Apple Watch
23.02.2015
“Sustainability” becomes more important in B2B
01.02.2015
Sustainability pays off
27.12.2014
Holistic Branding: Brand Capitalization
16.12.2014
Report on added value of sustainability 2014
02.12.2014
Buying with a good conscience
26.11.2014
Interview in context of the tz survey “Munich”
24.11.2014
Results of tz survey “Munich”
29.10.2014
Presentation of brands: “More Emotions!”
18.10.2014
Extensive tz-reader survey: Typical “Munich”
11.09.2014
Newsletter: RECARO – a strong brand
03.09.2014
“Why should you invest into the brand?”
17.07.2014
20 bosses, who are also world champions
01.07.2014
Contribution: The fascination of luxury
12.05.2014
The Top 30 German luxury brands
25.04.2014
Beitrag: Marke steigert Unternehmens-performance
09.04.2014
Interview “Reputation in the SME sector”
04.04.2014
B&C Markenwerkstatt 2014
28.03.2014
“Safe is secure” – Trust in telecommunication provider
12.03.2014
“Brands from a single mold” – Brand Implementation
11.03.2014
Customer’s requests – what is important than the price
26.02.2014
International Marketing: Flexible brand presence
21.02.2014
Clone-coffee capsules attack Nespresso
10.02.2014
German Luxury Brands 2014
05.02.2014
Interview “Successful Brand Management”
16.01.2014
Importance, development and value assessment of brands
15.01.2014
Interview “German Luxury Brands 2014”
14.01.2014
These brands make the most desire for luxury
11.01.2014
Ranking: “the German Luxury Brands 2014”
13.12.2013
Review of the brand conference B2B 2013
22.11.2013
German Luxury – The winning formula “perfection”
11.11.2013
Hidden Champions 2013
07.11.2013
“The way to good conscience”
05.11.2013
Interview about the winning formulas of Hidden Champions
28.10.2013
Hidden Champions 2013
21.10.2013
Ranking: Top 20 “Hidden Champions 2013“
10.10.2013
Podcast: Alexander Biesalski about “brand valuation”
01.09.2013
How much extension can the “Bosch” brand?
01.09.2013
“Earning decently” with sustainable engagement
19.06.2013
Book chapter: Reputation as management approach
05.06.2013
Sustainability – the fear of scandal
28.03.2013
Biesalski & Company becomes an Initiator of Alphazirkel
05.02.2013
The value of a good reputation
20.01.2013
Holistic branding – Brand capitalisation (p. 45 f)
03.12.2012
Book review: Brand & family businesses
28.11.2012
The favorites of professional chefs
01.11.2012
Core ambassadors of the brand
12.10.2012
Brand champions of the gastronomy 2012
27.09.2012
Ranking: Brand champions of the gastronomy 2012
01.09.2012
Higher turnover for companies through sustainability
01.09.2012
Managing reputation as an asset
21.08.2012
Book review: value oriented brand management
11.07.2012
Sustainability is good for business
08.07.2012
Increase in corporate value by brand acquisition
05.07.2012
AWD: Turnaround by changing brand name?
19.06.2012
BIESALSKI & COMPANY expands management team
04.06.2012
Ranking: Sustainability and sales
25.05.2012
Critical view of brand value ranking
16.05.2012
Corporate Reputation Score
15.05.2012
Hidden opportunities: brand licensing
18.04.2012
The benefits of brand valuation from the perspective of SMEs
17.04.2012
Interview to brand value
05.04.2012
German luxury: the unknown stars
05.04.2012
German Luxury: more self-confidence, less posh
16.03.2012
SME – The brand as a success engine
14.03.2012
Driving growth with sub-brands
12.03.2012
The increasing importance of monetary brand valuation
24.02.2012
Brand performance of HUGO BOSS
20.02.2012
The secret stars of German Luxury
15.02.2012
The brand ranking of the Hidden Champions
01.02.2012
Co-author contribution: Behavioural branding
27.12.2011
Ranking: The secret stars of German luxury
05.12.2011
Brand management: Success factors of the Hidden Champions
05.11.2011
Marketing: Return on Marketing
19.10.2011
Marketing: Impact of advertising on shareholder value
30.08.2011
Interview on the brand success of the Hidden Champions
22.08.2011
Sustainability: Influence on added value
22.08.2011
Ranking: Hidden Champions
29.06.2011
Report: Importance of brand value
29.06.2011
Luxury brands: PRADA’s IPO
10.06.2011
Customer satisfaction: Triggers of business performance
06.04.2011
SME: successful brand – higher return
10.02.2011
BIESALSKI & COMPANY continues to grow
11.01.2011
Nespresso’s competitors
27.11.2010
Pros & Cons of MEISSEN
17.11.2010
MEISSEN’s pile of porcelain
16.11.2010
MEISSEN porcelain factory defends its actions
16.11.2010
Broken MEISSEN china outrages shareholders
12.11.2010
SME’s hope for additional loan resources
07.06.2010
Ranking: The 15 most valuable soccer players

Studies
09.11.2018
Corporate Reputation Score 2018
10.04.2018
German luxury brands 2018
Marken Studie Nachhaltigkeit: Was ist gutes Gewissen wert? BIESALSKI & COMPANY und Serviceplan
14.04.2016
Sustainability Value Score 2016
31.03.2016
German Luxury Brands 2016
Marken Studie Mittelstand: Markenranking der deutschen Hidden Champions 2015, BIESALSKI & COMPANY und Wirtschaftswoche
15.12.2015
Top brands of the Hidden Champions 2015
Marken Studie Wertschöpfungsreport Nachhaltigkeit 2014. BIESALSKI & COMPANY und facit research
15.12.2014
Report on added value of sustainability 2014
Marken Studie Stadtmarken: Was macht die Marke »München« aus? BIESALSKI & COMPANY und Serviceplan und TZ
19.10.2014
What does the brand “Munich” respect?
Marken Studie Die deutschen Luxusmarken 2014, BIESALSKI & COMPANY und Brand Networks und Wirtschaftswoche
10.02.2014
German Luxury Brands 2014
Marken Studie Die Marken der deutschen Hidden Champions 2013. BIESALSKI & COMPANY und Wirtschaftswoche
07.11.2013
Top brands of the Hidden Champions 2013
Marken Studie Gastro: Markenchampions der Gastronomie, BIESALSKI & COMPANY und Markenartikel
10.10.2012
Brand champions of the gastronomy 2012
Marken Studie Reputation: Corporate Reputation Score, BIESALSKI & COMPANY und Serviceplan
12.05.2012
Corporate Reputation Score
Marken Studie Luxus: Luxury Pearls, BIESALSKI & COMPANY und Focus
10.01.2012
Luxury Pearls 2012
Marken Studie Die Marken der deutschen Hidden Champions 2011. BIESALSKI & COMPANY und Wirtschaftswoche
30.08.2011
Top brands of the Hidden Champions 2011

Lectures
28.01.2021
bvik digital: Next Level Marketing – Accountability in Brand Management
24.06.2020
bdvblounge.digital: “Change by Brand – The brand as landmark in uncertain times”
10.10.2019
Fourth W&P Equity Lounge: “Data-driven business models – just do it! Scalability instead of complexity”, Düsseldorf
26.09.2019
Fourth W&P Equity Lounge: “Data-driven business models – just do it! Scalability instead of complexity”, Hamburg
18.09.2019
Fourth W&P Equity Lounge: “Data-driven business models – just do it! Scalability instead of complexity”, Frankfurt
14.09.2019
Seminar Typographische Gesellschaft München: “The power of brands”, Munich
11.07.2019
Fourth W&P Equity Lounge: “Data-driven business models – just do it! Scalability instead of complexity”, Munich
20.03.2019
Lecture bvik: “Digital transformation, networking, value changes – which specific benefit offers the brand within change processes?”
27.11.2018
German Excellence Circle hosted by manager lounge: “Brand success needs more than just gut feeling”, Munich
15.11.2018
Second W&P Equity Lounge: “The brand as an intangible asset”, Düsseldorf
07.11.2018
German Marketing Innovation Day: “How to sell good conscience”, Nürnberg
24.10.2018
Second W&P Equity Lounge: “The brand as an intangible asset”, Frankfurt
17.10.2018
Second W&P Equity Lounge: “The brand as an intangible asset”, Hamburg
16.10.2018
German Excellence Circle hosted by manager lounge: “Brand success needs more than just gut feeling”, Hamburg
13.10.2018
Seminar Typographische Gesellschaft München: “The power of brands”, Munich
17.09.2018
Lecture SM+ goes to school!: “Monetary brand valuation”, Berlin
12.07.2018
Second W&P Equity Lounge: “The brand as an intangible asset”, Munich
28.06.2018
Seminar: Trademark law and brand value in business practice
26.02.2018
halbsieben: “Brand versus Marketing”
05.09.2017
BHB 2017 Garden Summit
09.03.2017
Managing the Trademark Asset Lifecycle 2017
05.02.2017
Presentation „The future of the sports goods market”
08.12.2016
Lecture “responsible action”, Augsburg
23.11.2016
Lecture “branding in the digital environment”, Munich
18.11.2016
„Brand value and sustainability“, Hamburg
11.10.2016
Workshop “Change by Brand”, Markenkonferenz B2B 2016
BIESALSKI & COMPANY Markenwerkstatt 2016
16.06.2016
2nd “B&C Markenwerkstatt” , Munich
30.05.2016
Moderation “Strong brands in Bavaria”, Munich
30.01.2016
Lecture “Innovative Brand Management”, Munich
25.01.2016
Lecture “Brand development in the digital age”, Munich
17.11.2015
Markenkonferenz B2B, Würzburg
16.06.2015
Fireside discussion agrar and nutrition
09.03.2015
Entrepreneur evening “halbsieben”, Munich
28.11.2014
Seminar “Dialogue on Sustainability 2014”, Ingolstadt
21.10.2014
Lecture at Rotary Club Munich
03.07.2014
Seminar “Patents and Brands”, Munich
14.06.2014
Lecture, “Young Professionals Conference”, Stuttgart
Marken Studie Die Marken der deutschen Hidden Champions 2013. BIESALSKI & COMPANY und Wirtschaftswoche
20.02.2014
“B&C Markenwerkstatt” , Munich
16.01.2014
Lecture at Marketing Club Munich
27.11.2013
Markenkonferenz B2B “brand as a value-adding factor”, Würzburg
09.11.2013
Lecture at “Bavarian Days”, Deggendorf
10.10.2013
Lecture Hidden Champions, Dortmund
13.09.2013
“Jungunternehmer-Forum”, Martinszell/Allgäu
13.06.2013
Euroforum-Conference – “Baby market in change”, Cologne
11.06.2013
Lecture “strong brands”, Munich
09.06.2013
Workshop, “Young Professionals Conference”, Hamburg
22.05.2013
Lecture “the power of the brand”, Munich
24.04.2013
20. AfG-Congress, Düsseldorf
09.01.2013
Congress for sustainability, Hamburg
16.11.2012
St. Galler Finance Forum for family business, Brussels
13.11.2012
Congress “Energy future company”, Bremerhaven
12.11.2012
Congress: “Reputation and sustainability”, Flensburg
14.10.2012
“Multi-sensory brand management”, Berlin
14.06.2012
Forum “Brandvalue-based Brandmanagement”, Stuttgart
24.05.2012
Business Forum BSHD, Munich
19.04.2012
Breakfast-event “Branding”, Basel
30.03.2012
Luxury Business Day 2012, Munich
29.02.2012
“The power of brands – growth, brand and family”, Munich
09.11.2011
Premium-brand congress 2011, Berlin
26.10.2011
Research & Results 2011, Munich
09.10.2011
“Multi-sensory brand management”, Berlin
23.03.2011
“Energy dialogue”, St. Gallen
24.02.2011
“SME-Forum – Marketing”, Ulm
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