Brandblog
Welcome to our brandblog!
On our brand blog, we discuss current brand-related topics, share our concentrated knowledge on exciting brand issues and provide insights into best practice cases.
Leveraging the D2C model: Relevance, opportunities and success factors for B2B companies
Navigating the Digital Shift: The Rise of Direct-to-Consumer Models The rapid expansion of e-commerce over the past years has cemented its role as a vital
4 must-do’s for brands to conduct successful crisis communication
Author: Katharina Fröhlich Apple, Danone, Mercedes and over 450 other brands have already done it in the first month. More brands are continuously following their
Why Leaders Need New Thinking
Author: Frank Weber Digitalisation has triggered a race for the future. New players have emerged challenging traditional business models or even disrupting them. C-level trips
The Future of Marketing
Author: Frank Weber I am always struggling with how marketing is being perceived by most of the companies and where it ranks in terms of
Three brand rules to rule new markets
Author: Jan Kubik The processing digitalisation enables disruptive innovations. At the same time customers require cutting-edge solutions fulfilling their needs in terms of being seamless,
Investing in brands is like watering plants: a call for efficient brand spending
Author: Jan Kubik Imagine you want your plants to thrive and prosper. What would you do? Even with the smallest green thumb, regular and continuous
