Change analysis
Change analysis
Behavioural branding
Employee training
Customer-focused organisation
Change Analysis: The Benchmark for Lasting Transformation
Almost every company has experienced it: a promising change initiative is launched, only to stall after a short period. Studies show that over 70% of all change processes fail. The reason often lies in a lack of adaptability within the organisation. Barriers and obstacles impede progress, and a lack of perseverance causes many change projects to fizzle out. Furthermore, change must take place on multiple levels simultaneously—a real mammoth task requiring a comprehensive perspective, forward planning, and continuous reflection.
The willingness and capacity for change are crucial for successful transformation.
Your benefit
The Change Analysis strategically and sustainably supports your transformation process—leveraging the brand as a positive driver of success!
You will receive a comprehensive assessment of your company’s change fitness (capacity for change) on both a qualitative and quantitative level.
In-depth qualitative analyses reveal change deficits and barriers within the organisation, while uncovering hidden potential.
The Change Fitness Score provides a measurable foundation to continuously monitor and precisely manage the progress and effectiveness of your change process.
The Change Roadmap is your key to a successful “way forward“: it outlines each step and milestone needed to drive your transformation process to success—whether you are initiating a new change or aiming to complete an ongoing process successfully.
What we offer
With the Change Analysis, we establish the essential foundation to initiate change processes and transform stalled initiatives into sustainable success.
At the core of our analysis is the Change Fitness Model, which evaluates numerous indicators across the five critical phases of change:
COMMITMENT
Awareness of and culture for change within the organisation
KNOWLEDGE
Level of employee understanding and information regarding brand positioning
WANT
Organisation’s readiness for change
CAN
Organisation’s capacity to implement the brand positioning
DO
Practical implementation of brand positioning in the market
At the conclusion, your company’s Change Fitness Score is determined—a metric derived from numerous factors and complemented by qualitative insights. This score provides a detailed overall picture of your organisation’s capacity for change. The assessment is based on in-depth interviews with professionals from various departments, highlighting strengths, weaknesses, and potential obstacles within the company.
To drive successful transformation, targeted measures are essential to dismantle barriers to change, address weaknesses, and unlock untapped potential. Specially designed workshops are held to analyse root causes and develop a customised roadmap for a successful change process.
Contact me!
Alexander Biesalski
MANAGING PARTNER
