Finding the 'Perfect Match': Attracting and Retaining the Right Talent
Employer Branding Analysis
Employer Branding Strategy
Employer Branding Training
Employer Branding Roll-out
A strong employer brand is essential in the 'War for Talent'.
Employer branding has been gaining importance for years, driven by the much-discussed “war for talent.” The ongoing skills shortage forces employers to intensify their efforts to attract potential employees. This challenge is further compounded by increasing workforce mobility, particularly among Generation Z, known for their higher willingness to change jobs. As a result, companies must prepare for generational shifts by adapting their workplace structures and cultures to meet the expectations of Gen Z and, in the near future, Gen Alpha.
The changes in the labour market bring new demands for recruitment:
Applicants increasingly expect transparency, simplicity, and efficiency in the application process.
Companies are being compelled to rethink their recruitment methods and align them with modern standards.
Digital and social changes are driving the emergence of new work models that demand flexibility and agility in the workplace.
Companies must adapt to these changes and take targeted actions to remain competitive.
Objective of Strategic Employer Branding
Employees are the driving force behind a company’s growth and success.
The goal is to attract talent that best fits your company and retain them successfully. Additionally, employee engagement should be increased while reducing turnover. Employees also play a critical role as brand shapers and ambassadors, significantly influencing how the company is perceived by target groups.
As an employer branding consultancy, we focus on delivering a strategically grounded and measurable employer branding strategy to fulfill your brand promise and attract the right talent to embody that promise.
In summary: Developing a strong employer brand is essential to maintaining your competitiveness. We support you in establishing a cohesive and impactful strategy that positions you as the employer of choice in your industry.
Why you should work with us
Contact me!
Jürgen Messmer
SENIOR PROJECT MANAGER
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Get clear answers to the key questions:
Why is strategic employer branding essential in the ‘War for Talent’?
Why is the alignment between performance brand and employer brand essential?
How can you create an inspiring employer brand experience at every touchpoint?
How can the employer brand be effectively measured, actively managed, and continuously strengthened?
Quick Check: How strong is your employer brand?
Case Study Krones: How Did the Employer Brand Inspire Over 20,000 Employees?
