Employer Branding Analysis
Uncovering Potential and Enhancing Employee Satisfaction
Employer Branding Analysis
Employer Branding Strategy
Employer Branding Training
Employer Branding Roll-out
What is an Employer Branding Analysis?
“A company is only as strong as the people behind it.” Your employees are the heart of your organisation. They shape its culture, values, and identity – and, ultimately, your employer brand. But how strong is this connection? Would your employees recommend your organisation or choose to work for you again?
An Employer Branding Analysis answers these exact questions from the perspective of your workforce. It provides clear insights into employee satisfaction, engagement, and loyalty. These findings enable you to implement targeted measures to strengthen employee retention and enhance your employer brand in a sustainable way.
Your Benefit
The inward-facing Employer Branding Analysis provides a precise picture of how your employees perceive your brand. It begins by identifying the needs of your workforce and comparing them with how well these needs are being met by you as an employer. This approach uncovers opportunities to enhance employee satisfaction and retention while highlighting specific areas for optimisation.
The result: Your employer brand is perceived as more attractive by your employees, fostering long-term loyalty and increasing your appeal to new talent.
How can employer branding be measured in terms of employer attractiveness?
What we offer
We are happy to support you with a structured analysis of your employer brand in order to identify specific levers for strengthening your employer brand. Our services include
Capturing Employee Perceptions
A comprehensive survey provides valuable insights into the perception of your employer brand, employees’ emotional connection, and their expectations of the employer.
Analysis of employee requirements
The analysis shows the extent to which your company already fulfils employee expectations and where there are deviations.
Identification of Improvement Potential
Based on the analysis results, specific action areas are defined, and concrete recommendations for improvement are developed.
Why you should work with us
Contact me!
Jürgen Messmer
SENIOR PROJECT MANAGER
