References

B2C consumer goods and retail

»It was fascinating to determine, in cooperation with BIESALSKI & COMPANY, the triggers of our brand’s value and set the direction for future brand implementation.«

»The ›rule-of-thumb‹ falls short in today’s business – a profound analysis of sales- and value potential conducted by BIESALSKI & COMPANY supports us with the identification of new potential growth sectors.«

»Tracking brand-performance based on relevant KPIs makes the impact of our marketing measurable over time and documents the continuous increase of our brand’s value.«

»At CLOSED there is just one strategy: Brand! Brand! Brand! The intrinsic brand value and the brand’s desirability shall be increased effectively. BIESALSKI & COMPANY helps us to implement this strategy and to continuously monitor its performance.«

»If you ask me about brand expertise, the first company that comes to my mind is Biesalski & Company. They understand brand management exactly the way I need it to satisfy my needs as a businessman.«

»We chose BIESALSKI & COMPANY because the integration of tool competence and an economic perspective of the brand is crucial for Bosch.«

»BIESALSKI & COMPANY has shown us in a pragmatic way our brand’s potential which enabled us to communicate internally the importance and understanding of our brand and therefore we were able to establish a ›corporate brand culture‹.«

»In the development of our employer brand, BIESALSKI & COMPANY provided excellent support with their outstanding methodological understanding. The result establishes an authentic connection to our corporate brand and is very feasible to implement operationally.«

»BIESALSKI & COMPANY supported us with an entrepreneurial approach to establish an economic understanding of the brand at RECARO.«

»With BIESALSKI & COMPANY, we have advanced the topic of value-oriented brand management at TRUMPF. B&C's good understanding of technology has also made a significant impact on TRUMPF's understanding of the brand.«

»BIESALSKI & COMPANY’s team supports us with the assessment, analysis and steering of EnBW’s reputation – while maintaining an excellent customer focus.«

»BIESALSKI & COMPANY realises the intangible nature of a brand and thus has an excellent reputation in the financing sector.«

References

B2C consumer goods and retail

B2C durable goods

B2B and industrial goods

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